Technology for the biggest problems in music.
Sweat Music Group builds the brands and technology for the future of the music industry. London, since 2018.
Reel:Lab
Technology. AttentionAI content and fan-account software that produces and posts at the pace the algorithm rewards, so new music gets heard without renting reach.
VisitSweat.fm
Technology. ExecutionThe platform behind every campaign the group runs. Streaming, ads, tickets and revenue tracked in real time, with content tested at scale before budget is.
PlatformDavid
Technology. LiveTicketing for independent artists and promoters with no hidden fees, and the fan data returned to the people who earned it.
VisitSweat Entertainment
Brands. The labelSigning and releasing records since 2018. Every tool the group builds is used here first, on a live roster with real release dates.
VisitSweat Strategies
Brands. The agencyCampaigns for artists and labels, run on Sweat.fm and measured on real spend. Paid social, streaming and tour marketing.
Visit- Atlantic Records
- Ninja Tune
- BMG
- Sony Music
- Mercury Records
- Universal Music Publishing
- Too Lost
- Funfair Records
- 3000 Years
- Disorder
- Live Nation
- CAA
- SJM Concerts
- 72andSunny
- Propeller
- Redlight
- Swedish House Mafia
- Disclosure
- Rudimental
- Bonobo
- Lykke Li
- Bicep
- Maribou State
- Sonny Fodera
- The Knocks
- Half Moon Run
- BLOND:ISH
- RuthAnne
- Girli
Own the problem
We run a label and an agency, so every structural problem in music is a line on our own P&L. Reach rented from algorithms. Fan data held by the platforms. Live margin lost to intermediaries. Each product starts as a cost we were paying ourselves.
Build the fix
Where the industry adds headcount, we build software. Reel:Lab produces and posts content at machine speed and learns from every view. Sweat.fm turns campaign data into decisions in real time. David gives artists the box office and the fan relationship.
Prove it at scale
Every product runs on our own roster first, then on campaigns for labels such as Atlantic Records and Ninja Tune. By the time it reaches a client it has already paid for itself. Operating businesses generate the data and distribution a pure software company would have to buy.
Investing, partnering or building something for music? Write to the studio.